“Our partnership with Sam’s Club has been a true collaboration inspired by our teams’ shared ambition to create meaningful work that demonstrates the company’s purpose in a distinctive way,” said George Sargent, CEO of Arnold Worldwide. Arnold’s area of focus for the brand will include driving brand affinity, building unaided awareness and effectively communicating the benefits of membership, according to the statement. VMLY&R became the club retailer’s first creative agency of record in 2021, though Sam's had a track record of working with creative shops such as Strawberry Frog, the Via Agency and Mono on a project basis over prior years.Īlso read: Walmart data to be used to personalize connected TV adsĪnfield said the Sam’s team was impressed with Arnold for the agency’s creative vision for authentic storytelling that connected directly with the core member base of Sam’s Club. Both had been on the roster when Anfield took over her position last year following the departure of Tony Rogers as chief member officer in 2022. VMLY&R declined to comment and Haworth executives didn't immediately respond to requests for comment. Anfield thanked VMLY&R and Haworth for their work on Sam’s over the years.
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